Sebenza is a commuter media platform transforming South Africa’s minibus taxis into powerful brand touchpoints. By offering free in-taxi Wi-Fi and digital content through a platform, we help brands connect directly with the mass market commuter audience.
All accessible through Sebenza’s
first-party data ecosystem.
Sebenza isn’t just free Wi-Fi, it’s also a fully immersive ecosystem that allows brands to tap directly into our highly engaged audiences in a variety of creative ways.
Connect
Our ecosystem is all about connection. Users can connect with content, games and brands that matter and move them forward.
Engage
Users choose how and when they interact with brands with incentivized actions. A highly engaged audience. Mobilised.
Grow
Scale with our business as we keep up with trends and the evolving wants and needs of our users.
Drive high impact impressions via taxi Wi-Fi with 10–15 min average dwell.
Gamified formats and micro-apps turn passive users into active brand participants.
Lead gen forms with CRM/API offloading to capture real-time prospects.
Collect rich consumer data and rent segmented audiences for retargeting.
A/B test creatives and user journey’s to find what drives action.
Live dashboards with real-time insights, conversions, and engagement metrics.
Our taxi fleet mapping the landscape with 8500+ taxis and buses
100% local content partners
78% Users recommend Sebenza
Santaco Approved partner for taxi Wi-Fi
New Toyota partnership
The platform is designed to meet the needs of people on the move. Discover how our infrastructure and products drive solid outcomes for your brand.
Digital Engagement
• High mobile phone penetration with a growing reliance on mobile data for connectivity, making incentivized digital content highly effective.
• Tech-Savvy and familiar with influencer-driven content, especially on social media platforms.
Geographical Reach
• Urban and Peri-Urban Areas: Targeting users in taxi ranks, bus stations, and high-traffic commuter hubs.
• Key Regions: Gauteng, Cape Town, Durban, and other metropolitan areas.
Mass Market Focus
Sebenza primarily reaches commuters who use public transport, particularly taxis in high-traffic areas like Gauteng, Cape Town, and Durban.
Age Range
Predominantly between 18–45 years old, a range that includes both young professionals and general commuters.
Sebenza is a commuter media platform transforming South Africa’s minibus taxis into powerful brand touchpoints. By offering free in-taxi Wi-Fi and digital content through a platform, we help brands connect directly with the mass market commuter audience
We’ve put together a list of frequently asked questions to help you understand Sebenza.
From how Sebenza works to a look at our products and ecosystem partners.
Sebenza caters for people on the move. This started with commuters using taxis as a mode of transport and has quickly evolved into other use cases, such as bus commuters and mall-goers.
Sebenza is an intuitive gamified platform that integrates content, brands, products and connectivity in one digital ecosystem.
Sebenza is an integrated content and Wi-Fi solution that is enabled by our in-house development team and an innovate tech stack. We do not use a white labelled solution and we can create new products for our clients.
Sebenza caters for people on the move. This started with commuters using taxis as a mode of transport and has quickly evolved into other use cases, such as bus commuters and mall-goers.
Currently SebenzaBucks only live within the Sebenza ecosystem but watch this space as we work on being able to redeem your SebenzaBucks for tangible rewards.
We are preferred partners with SANTACO, which allows us to have the best drivers on main routes with road-worthy Quantam that are newer than 2017. We also analyze the driving routes to ensure that we can cover main urban centers, main transport routes and popular destinations within the provinces that we cover.
