EPL Africa XI
Multichoice and the Africa XI team created a beautiful campaign to understand who the people of Mzansi thought were the best African players in the EPL.
Project Name: Africa XI
Project Commencement Date: June, 2023
Project Completion Date: June, 2023
- Advertising Banners
- Video Ads
- Wi-Fi sponsorship
The mechanism was to choose 11 players who you think have been the best African players in the EPL in the history of the premier league.
We were called in to help boost their campaign with 6 weeks before the closing date, the uptake of the campaign much lower than anticipated. We developed a strategy to get all our users to see the mechanism and engage with it, even building a bespoke rewards mechanism to grant Sebenza bucks for those that had selected their team.
We were able to drive double the engagement in 6 weeks on their platform than they had achieved through 8 months.
Through the banners, this campaign was able to reach Click-Through Rates ranging from 0.72% up to 2.21%.
- Wi-Fi Sponsorship
- This campaign reached over 103 000 users who redeemed Wi-Fi on the platform. This would take users through to the campaign website where they could interact with the EPL.