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BigSave, Store Promotions

BigSave is a family-run cash and carry business that started in 1989. They have stores across the greater Tshwane area and their portfolio of products includes groceries, liquor, stokvel, loyalty programme, bakery, butcher, homeware, etc.

BigSave required location-based targeting in order to drive foot traffic into their stores for their December ’22 and January ’23 promotions.

Project Name: Holiday Specials

Client: BigSave

Project Commencement Date: November, 2022

Project Completion Date: February, 2023

Campaign Elements

  1. Advertising Banners
  2. Demographics Data
  3. Location-based Ads

Campaign Results

  • Advertising Banners
    • 2.63% Click-Through Rate on the Medium Banners
    • 5.44% Click-Through Rate on the Full Page Adverts
  • Demographics Data
    • 25% Zulu-speaking users, despite the advertising targeting predominantly Tswana-speaking regions
    • 16% students directly collated with 15% of people that are between the ages 18-25
  • Location-based Ads
    • 31% Click-Through Rate Thembisa
    • 28% Click-Through Rate Pretoria CBD