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Greenpeace, Climate Crisis

Greenpeace ran a TVC campaign to raise awareness of the climate crisis and to educate commuters on the repercussions of not taking action to avoid climate change. A survey was run during the campaign to test commuter knowledge and awareness of Greenpeace Africa, climate change and the causes.

Project Name: Climate Crisis Awareness

Client: Greenpeace

Project Commencement Date: August, 2022

Project Completion Date: November, 2022

Campaign Elements

  1. Advertising Banners
  2. Video Ads
  3. Research & Data Analysis

Campaign Results

  • Advertising Banners
  • Small banner click through rate: 1.34% 
  • Medium banner click through rate: 3%

  • Research & Data Analysis
  • 45% of survey respondents are aware of who Greenpeace Africa is
  • 73% are aware that fossil fuels were responsible for the climate crisis
  • 58% are aware of climate crisis
  • 72% are aware of what renewable energy is
  • 70% know that renewable energy creates jobs